{"title":"DRY, DULL OR LIFELESS HAIR RITUAL","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e“If your hair is brittle, lacklustre and often feels flat and lacking 'bounce,' you're not alone. This routine has been created specifically to address these common concerns and transform your hair into our signature Iles Formula finish - sumptuous, lustrous hair.” - Wendy Iles\u003c\/em\u003e\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"signature-collection","title":"SIGNATURE COLLECTION","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eExcellent on virgin hair, phenomenal on problematic hair.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstantly transform your hair with the Iles Formula Signature Collection, the 3-step method designed to cleanse, repair and protect every hair type. Clinically proven to stop and prevent hair breakage, delivering sumptuous, lustrous, nurtured texture. Excellent on virgin hair, phenomenal on problematic hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;A luxurious cleanse for healthy hair and skin with our Hair + Body Cleanse + Sponge in travel-size. Perfect for healthy, men, children's hair, and all skin types, this formula leaves your hair soft and silky, while providing a gentle, soothing cleanse for your skin.\u0026quot;}\" data-sheets-userformat='{\"2\":771,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16776960},\"11\":4,\"12\":0}' data-sheets-note=\"99% same copy as Hair + Body + Sponge\"\u003e\u003cem\u003eComplimentary US Shipping on Orders Over $50 + Subscriptions\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":48280440209658,"sku":"IF123-68","price":152.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/5852\/8506\/files\/PDPProductImagesSignatureCollection.jpg?v=1770156824"},{"product_id":"hair-mask-haute-performance","title":"HAIR MASK HAUTE PERFORMANCE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eNourish + Strengthen\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eIndulge your hair and scalp with our weightless cocktail of Tucuma Butter, Macroloba seed and Vitamin B5 \u0026amp; E for the hair + scalp. Suitable for all ages + hair types, this colour-safe mask strengthens, nourishes, and delivers extra suppleness to your hair, leaving it luxuriously soft and manageable.  For premium results use between the ILES shampoo and  ILES Conditioner.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;A luxurious cleanse for healthy hair and skin with our Hair + Body Cleanse + Sponge in travel-size. Perfect for healthy, men, children's hair, and all skin types, this formula leaves your hair soft and silky, while providing a gentle, soothing cleanse for your skin.\u0026quot;}\" data-sheets-userformat='{\"2\":771,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16776960},\"11\":4,\"12\":0}' data-sheets-note=\"99% same copy as Hair + Body + Sponge\"\u003e\u003cem\u003eComplimentary US Shipping on Orders Over $50 + Subscriptions\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":48280440406266,"sku":"IFHM400-180","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/5852\/8506\/files\/HairMask_f67e17e3-6dd2-46af-9922-ae646842428a.jpg?v=1770156824"},{"product_id":"intensive-hair-body-balm","title":"INTENSIVE HAIR + BODY BALM","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eExperience the luxurious versatility of our Intensive Hair + Body Balm, a rich formula suitable for all skin types, highly textured + coily hair, and men's grooming needs. This multi-purpose balm delivers natural UV protection and long-lasting hydration, while enhancing skin elasticity.  Use as a styling balm for all hair types and to tame frizz.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;A luxurious cleanse for healthy hair and skin with our Hair + Body Cleanse + Sponge in travel-size. Perfect for healthy, men, children's hair, and all skin types, this formula leaves your hair soft and silky, while providing a gentle, soothing cleanse for your skin.\u0026quot;}\" data-sheets-userformat='{\"2\":771,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16776960},\"11\":4,\"12\":0}' data-sheets-note=\"99% same copy as Hair + Body + Sponge\"\u003e\u003cem\u003eComplimentary US Shipping on Orders Over $50 + Subscriptions\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":48280441716986,"sku":"IFB900-180","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/5852\/8506\/files\/IntensiveHair_BodyBalm.jpg?v=1770156821"},{"product_id":"signature-styling-wet-brush","title":"SIGNATURE STYLING + WET BRUSH","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your hair care routine with this \u003c\/span\u003e\u003cspan\u003eversatile\u003c\/span\u003e\u003cspan\u003e and essential \u003c\/span\u003e\u003cspan\u003ewet + anti static styling brush.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAlthough developed to use as a scalp stimulating wet brush for the Iles Formula  Signature Conditioner, it is equally good used as an anti static styling brush.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-sheets-root=\"1\" data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;A luxurious cleanse for healthy hair and skin with our Hair + Body Cleanse + Sponge in travel-size. Perfect for healthy, men, children's hair, and all skin types, this formula leaves your hair soft and silky, while providing a gentle, soothing cleanse for your skin.\u0026quot;}\" data-sheets-userformat='{\"2\":771,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16776960},\"11\":4,\"12\":0}' data-sheets-note=\"99% same copy as Hair + Body + Sponge\"\u003e \u003cem\u003eComplimentary US Shipping on Orders Over $50 + Subscriptions\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"White","offer_id":48280953389306,"sku":"IF-BRUSHWT","price":31.0,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":48280953422074,"sku":"IF-BRUSHBLK","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/5852\/8506\/files\/SignatureWetBrush.jpg?v=1770156828"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/5852\/8506\/collections\/Screenshot_2025-05-14_at_19.53.38.png?v=1770156831","url":"https:\/\/www.ilesformula.de\/en\/collections\/dry-dull-or-lifeless.oembed","provider":"Iles Formula Germany","version":"1.0","type":"link"}